Preemptive Love Coalition
Annual Report (2013)
After interning in 2011 with Preemptive Love Coalition (PLC), I was excited when I had the opportunity to partner with their non-profit again in 2013 to design their annual report. I was familiar with their brand aesthetic and culture, as well as with the work they do providing heart surgeries to children in Iraq. As a small non-profit with a limited budget, they could not afford to print large quantities of the report, so we designed the 36-page booklet with the intention of making it available online – meaning larger typography for screen viewing – but also maintained an 8.5″x11″ size for both personal and professional printing.