The Annual Recruitment & Retention Conference that Conversion Interactive puts on is the perfect opportunity to reveal each year’s new marketing material. With 2020 being Conversion Interactive’s 30th year, they wanted to use a brochure that would stand out – without breaking the bank.

For this brochure we used a unique accordion fold and had the Conversion “Arrow” – part of the logo which is used throughout branding and promotional pieces – laser cut into the front of the brochure. I intentionally placed a red photograph behind the cutout to allow the color to “pop” on the cover.

The design reflected the 2020 collateral refresh and featured images from the 2020 advertising campaign.