Conversion Interactive “Merge 2020”
Conference Branding and Collateral (2020)
For Conversion Interactive Agency’s 2020 Recruitment & Retention Conference, we developed the theme “Merge,” emphasizing that year’s focus on networking and industry collaboration. As the designer for our internal marketing efforts, I had the task of creating all conference graphics –including digital pieces (landing page, digital advertising, and eblasts); conference signage (wayfinding signs, booth graphics, and table centerpieces); attendee app graphics; printed pieces (sponsorship flyers, attendee information booklet, and trade publication advertising); and PowerPoint templates for the speakers.
In addition, the Conversion Interactive sales team operated a meeting room for potential clients, and wanted to create promo items and signage to direct attendees to the room. We created eye-catching signage including a large column wrap and cardboard cutout standees featuring the 2020 creative campaign.