Pennzoil Ultra Euro
Packaging Redesign (2012)
Our class was assigned the project of redesigning the packaging for an existing product. I chose Pennzoil Ultra Euro motor oil, marketed as the brand’s highest-end oil. The company even partnered with Ferrari North America and the oil is used in Ferraris shipped to the US. I decided to completely change the packaging and market luxury oil with luxury packaging. Inspired by high-end liquor, the design is intended to better fit the cars that this oil is meant to serve.